Lean B2B: Build Products Businesses Want
Language: English
Published by Etienne Garbugli, 2022
- Softcover
- New

Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
AbeBooks seller since June 14, 2006
Condition: New
£ 21.63
Quantity: Over 20 available
Add to basketItem description from seller
This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Seller Inventory # C9781778074059
- Title
- Lean B2B: Build Products Businesses Want
- Author
- Étienne Garbugli
- Publisher
- Etienne Garbugli
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback / softback
- Language
- English
- ISBN 10
- 1778074057
- ISBN 13
- 9781778074059
- Edition
- 2nd Edition
- Item weight
- 476 grams
Get from idea to product/market fit in B2B
Startups don't have infinite runway.
To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere.
The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey.
Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways.
What startups really need is...
A proven playbook
Thousands of entrepreneurs and innovators have already used Lean B2B (the first, or this second edition) to quickly get from idea to product/market fit in B2B.
Startups like Loopio, Knoetic, Flutura, Cobrainer, and Jupl were able to leverage the methodology to learn, test, validate, and build sustainable businesses.
Intrapreneurs, corporate innovators, and innovation consultants in companies like Altran, the Netherlands Aerospace Centre (NLR), and ING leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products.
Incubators, accelerators, investors, educators, and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with.
Lean B2B has everything you need to get from idea to product/market fit
With the book, you'll learn:
- How to think through different ideas and company structures to set your venture on the right path
- How to find early adopters, establish your credibility, and convince business stakeholders to work with you
- How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition
- How to get initial validation, create a minimum viable product, and iterate product value until you reach product/market fit
- How to stress-test the progress you're making, keep your sanity, and evaluate alternate paths when things aren't going the way you'd like
- How to identify and avoid common challenges faced by entrepreneurs, and learn advanced techniques to speed up product/market validation
An entirely new & updated version for a new reality
Today, there are more companies building B2B products than there has ever been.
Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier... but also more impatient. The case for the value of new innovations no longer needs to be made.
The updates made to Lean B2B reflect the growing importance of differentiation, rapid value delivery, and market positioning.
The new edition adds content on:
- Why companies look for new products, and why they agree to buy from unproven vendors like startups
- The 4 type of opportunities that can increase the chance of building products that get adopted by companies
- How to create a very specific wedge, and think about market opportunities
- The iteration process from initial MVP to delivering a product that exceeds customer expectations (and is at product/market fit)
- Service/consulting firms transitioning to products, corporate innovation, and much much more
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
THE SAINT BOOKSTORE
Southport, United Kingdom
AbeBooks seller since June 14, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 28 business days | 7 to 28 business days |
|---|---|---|
| First item | £ 15.51 | £ 17.51 |
Payment methods
Store description
The Saint Bookstore has a range of over 1 million titles available.
Specialty
GeneralSeller's business information
SB ONLINE LTD
50 Devonshire Road
Southport, United Kingdom PR9 7BZ
Terms of sale
Please order through the Abebooks checkout. We only take orders through Abebooks - We don't take direct orders by email or phone.
Refunds or Returns: A full refund of the purchase price will be given if returned within 30 days in undamaged condition.
As a seller on abebooks we adhere to the terms explained at http://www.abebooks.co.uk/docs/HelpCentral/buyerIndex.shtml - if you require further assistance please email us at orders@thesaintbookstore.co.uk
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to THE SAINT BOOKSTORE, Southport, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Most orders usually ship within 1-3 business days, but some can take up to 7 days.