Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams

Gothelf, Jeff

ISBN 10: 0999476912 / ISBN 13: 9780999476918

Published by Sense and Respond Press, 2017

About this Item

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Bibliographic Details

Title: Lean vs. Agile vs. Design Thinking: What You...

Publisher: Sense and Respond Press

Publication Date: 2017

Binding: paperback

Condition: Good

About this title

Synopsis:

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods. Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff’s years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you’re a product manager, software engineer, designer, or team leader, you’ll find practical tools in this book immediately applicable to your team’s daily methods.

About the Author:

JEFF GOTHELF is the co-author of Lean UX and Sense & Respond, as well as a speaker and organizational designer. He was most recently nominated for a Thinkers50 award for innovation. Over his 20 years in technology Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership at a wide range of companies, like Neo Innovation, TheLadders, Webtrends, and AOL. He regularly keynotes conferences, teaches workshops, and works directly with client leadership teams across North America, Europe, and Asia.