Leading Product Innovation

Language: English

Published by John Wiley, 1999

0471345172 / 9780471345176

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Seller: SZ Global, Toronto, ON, CanadaSZ Global

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Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications.'?James Bixby, CEO, Sequal, Inc.'I found Leading Product Innovation to be a captivating piece of work. The author?s development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO.'?Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporatio.

Seller Inventory # 9780471345176

Title
Leading Product Innovation
Author
Marvin L. Patterson; John A. Fenoglio
Publisher
John Wiley
Publication year
1999
Condition
Collectible-Very Good
Binding
Hardcover
Language
English
ISBN 10
0471345172
ISBN 13
9780471345176

SZ Global

Toronto, ON, Canada

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AbeBooks seller since October 3, 2025

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