Latin American Entrepreneurs: Profiles and Viewpoints

Joseph Mark Munoz

ISBN 10: 1606493566 / ISBN 13: 9781606493564

Published by Business Expert Press, US, 2014

This book is a biographical sketch and interview compilation of leading Latin American entrepreneurs in the United States. In recent years, Latin American enterprises have grown in numbers and have become an important contributor in the national and global economy. In addition to introducing the movers and shakers of Latin American business, this book shares their viewpoints on pathways to success, overcoming obstacles, as well as practical advice for aspiring entrepreneurs. With inspiring stories and practical business know-how, this book offers value to teachers and students of entrepreneurship, policy makers, and the business community. Seller Inventory # LU-9781606493564

Synopsis:

The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population. Hispanic-Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million business in the United States categorized as Hispanic-owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic-Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic-Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, inlcuding challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.

About the Author: J. Mark Munoz is a Professor of Management and International Business at Millikin University in Illinois, and a former Visiting Fellow at the Kennedy School of Government at Harvard University.

Bibliographic Details

Title: Latin American Entrepreneurs: Profiles and ...
Publisher: Business Expert Press, US
Publication Date: 2014
Binding: Paperback
Condition: New