Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Language: English
Published by Wiley
ISBN 13: 0723812597253
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - Good
£ 8.61
Quantity: 1 available
Add to basketItem description from seller
: Este libro explora el concepto de marketing lateral, una técnica innovadora para generar ideas revolucionarias. Escrito por Philip Kotler y Fernando Trias de Bes, presenta nuevas estrategias para identificar oportunidades de mercado y desarrollar productos y servicios que rompan con lo convencional. Ideal para profesionales del marketing y la gestión empresarial que buscan impulsar la creatividad y el crecimiento en sus organizaciones. EAN: 0723812597253 Tipo: Libros Categoría: Negocios y Economía Título: Lateral Marketing: New Techniques for Finding Breakthrough Ideas Autor: Philip Kotler| Fernando Trias de Bes Editorial: Wiley Idioma: en Páginas: 224 Formato: tapa dura.
Seller Inventory # Happ-2025-09-22-be8261b9
Bibliographic details
- Title
- Lateral Marketing: New Techniques for Finding Breakthrough Ideas
- Author
- Philip Kotler; Fernando Trias de Bes
- Publisher
- Wiley
- Condition
- Good
- Binding
- Soft cover
- Language
- English
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|---|---|---|
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