"Rob Lebow and William Simon are on the money. Lasting Change is the only way to go and it can only happen through shared values. Lasting Change is just great-a must read!"- Ken Blanchard, Chairman and CEO, Blanchard Training & Development, Inc. and coauthor of The One Minute Manager. "Don't miss this book! You'll come away with some extraordinary insights into how great companies make the Shared Values Process an essential principle of their strategy."- John Sculley, principal, Sculley Brothers and former CEO, Apple Computer. "The concepts and examples are extraordinary. Lebow's Shared Values Process will prove to you that the tired old prescription of 'fixing people' is flawed. To improve performance, you must change the 'context.' This formula will work for any organization that wants lasting change!" -Paul Horgen, President and CEO, IBM Mid-America Employees Federal Credit Union. "Today's leaders will need shared values simply to meet the challenges ahead. The next generation will demand those shared values. Lasting Change offers inspired yet practical advice for those who seek to build organizations guided by a moral compass." - Dick Capen, author of Finishing Strong/Living the Values That Take You the Distance, former U.S. Ambassador to Spain and Publisher of the Miami Herald. "The book is well written, straightforward, and no-nonsense. It holds your attention. It is a book I will certainly require in the MBA courses I teach." - Four-star general Warren D. Johnson, USAF (Ret.), Adjunct Professor, Wake Forest University. "Lasting Change is packed full of the stuff that makes great people and great companies-a well-packaged postgraduate education that is sure to have a lasting impact on those who have the good fortune to read it. It's a must read for entry-level neophytes and seasoned CEOs."- Harold Burson, Chairman, Burson-Marsteller. "A great collection of anecdotes and experiences that will help a manager develop into a leader. The book has a lot of information and is well written." -Philip Crosby, CEO of Philip Crosby Associates II, Inc., author of Quality Is Free and The Absolutes of Leadership.

About the Author

ROB LEBOW is the founder and CEO of The Lebow Companies, an international consulting and training firm that specializes in installing the Shared Values Process in companies of all sizes and in all sectors. He is the author of A Journey into the Heroic Environment. WILLIAM L. SIMON is a professional writer who has written several books and coauthored such best-selling titles as Profit from Experience and On the Firing Line.

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