Last Call for Bud Light : The Fall and Future of America's Favorite Beer
Frericks, Anson
ISBN 10: 1668070901 ISBN 13: 9781668070901
Published by Threshold Editions, 2025
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Unread book in perfect condition. Seller Inventory # 48397618
Synopsis:
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.About the Author: Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.
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Bibliographic Details
Title: Last Call for Bud Light : The Fall and ...
Publisher: Threshold Editions
Publication Date: 2025
Binding: Hardcover
Condition: As New