Larkin Idea (Classic Reprint)

Language: English

Published by Forgotten Books, 2018

1332077587 / 9781332077588

  • Softcover
  • New
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Seller: Forgotten Books, London, United KingdomForgotten Books

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Softcover

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Item description from seller

Print on Demand. This book offers a fascinating glimpse into the world of early 20th-century American consumerism, specifically focusing on the Larkin Soap Company and its innovative marketing strategies. The author, through a blend of historical analysis and anecdotal storytelling, explores the rise of the company and its unique approach to selling soap and household goods directly to families. The text delves into the Larkin Idea, a groundbreaking concept that prioritized direct sales, customer loyalty, and the power of premiums to attract customers. The book highlights the Larkin Soap Company's success in a rapidly changing marketplace, where traditional business models were being challenged by new methods of advertising and direct consumer engagement. The author examines how the company utilized a variety of tactics, including the creation of a monthly magazine, "The Larkin Idea," to build a strong relationship with its customer base. This detailed account of the company's operations, including the use of Club-of-Ten schemes and its reliance on customer testimonials, provides a unique window into the burgeoning consumer culture of the early 1900s. This captivating story ultimately offers a compelling portrait of a company that revolutionized the way businesses connected with their customers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

Seller Inventory # 9781332077588_0

Title
Larkin Idea (Classic Reprint)
Author
Larkin Soap Company
Publisher
Forgotten Books
Publication year
2018
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
1332077587
ISBN 13
9781332077588
Seller catalogs
Home and Household

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Store description

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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Trade

Seller's business information

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR