The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael, West, Scott, DeMoss, Gary, Saylor, David
ISBN 10: 0735204756 ISBN 13: 9780735204751
Published by Prentice Hall Press, 2010
Used
Hardcover
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More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 30 November 2010
This specific item is no longer available.
About this Item
Description:
A sound copy with only light wear. Overall a solid copy at a great price! Seller Inventory # BOS-H-09b-01705
Synopsis:
A step-by-step guide to help salespeople, corporate communicators, managers and marketers sell their ideas and products to a generation of skeptical customers hurt by the financial crisis and influenced by nonconventional marketing.
About the Author:
Michael Maslansky is CEO of Maslansky Luntz + Partners.
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.
They live in New York City. Author website: vankampen.com
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Language of Trust: Selling Ideas in a ...
Publisher: Prentice Hall Press
Publication Date: 2010
Binding: Hardcover
Condition: Good
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