The Language of Museum Communication
Language: English
Published by Palgrave Macmillan UK Nov 2016, 2016
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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This item is printed on demand - it takes 3-4 days longer - Neuware -This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies Are museum press releases threatened by new approaches used in contemporary public relations Are the typical press release features still detectable in new genres Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars. 288 pp. Englisch.…
Seller Inventory # 9781137571489
- Title
- The Language of Museum Communication
- Author
- Cecilia Lazzeretti
- Publisher
- Palgrave Macmillan UK Nov 2016
- Publication year
- 2016
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1137571489
- ISBN 13
- 9781137571489
- Item weight
- 488 grams
- Dimensions
- 216x153x21 mm
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About the Author
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BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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