Language and the Market Society : Critical Reflections on Discourse and Dominance
Language: English
Published by Routledge, 2013
Series: Book 2 of 16 - Routledge Critical Studies in Discourse
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Language plays a central role in creating and sustaining the market society-a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers are asked to package themselves more effectively, and there are consultants specializing in church marketing. And as individuals, too, we are supposed to brand ourselves, sell ourselves and strategically manage our personal relationships. Through an intricate dialectic, such patterns of linguistic choices reinforce the social structures that shape them, further consolidating the marketization process. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.…
Seller Inventory # 9780415852449
- Title
- Language and the Market Society : Critical Reflections on Discourse and Dominance
- Author
- Gerlinde Mautner
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0415852447
- ISBN 13
- 9780415852449
- Item weight
- 340 grams
- Dimensions
- 229x152x13 mm
- Series
- Book 2 of 16: Routledge Critical Studies in Discourse
Language plays a central role in creating and sustaining the market society a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers are asked to package themselves more effectively, and there are consultants specializing in church marketing. And as individuals, too, we are supposed to brand ourselves, sell ourselves and strategically manage our personal relationships. Through an intricate dialectic, such patterns of linguistic choices reinforce the social structures that shape them, further consolidating the marketization process. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.
"Synopsis" may belong to another edition of this title.
About the Author
Gerlinde Mautner holds a chair in English Business Communication at the Vienna University of Economics and Business.
"About the title" may belong to another edition of this title.
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