The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
Language: English
Published by Princeton University Press, 2019
- Softcover
- Used
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Condition: Used - Good
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- Title
- The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
- Author
- Neeley, Tsedal
- Publisher
- Princeton University Press
- Publication year
- 2019
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0691196125
- ISBN 13
- 9780691196121
How one global organization’s lingua franca mandate shaped the lives of its employees around the world
For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations around the world, Tsedal Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”―detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
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More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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