The Language of Advertising
Vestergaard, Torben, and Schroder, Kim
Sold by 2Vbooks, Derwood, MD, U.S.A.
AbeBooks Seller since 2 August 2019
Used - Soft cover
Condition: Used - Fine
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by 2Vbooks, Derwood, MD, U.S.A.
AbeBooks Seller since 2 August 2019
Condition: Used - Fine
Quantity: 1 available
Add to basketTrade paperback (US). Glued binding. 182 p. Language in Society. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. cover has picture of nude lady's back from toes to hairdo on kraft velveeta cheese spread SC 282.
Seller Inventory # Alibris.0045757
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
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