Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Ash, Tim

ISBN 10: 0470174625 / ISBN 13: 9780470174623

Published by Wiley Publishing, 2008

About this Item

Seller Inventory # U9780470174623

Bibliographic Details

Title: Landing Page Optimization: The Definitive ...

Publisher: Wiley Publishing

Publication Date: 2008

Binding: Soft cover

Condition: Very Good

Signed: 7/18/2024 4:41:37 PM

Edition: 1721320897.

About this title

Synopsis:

How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision–making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Product Description:

Sybex