Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Ash, Tim; Ginty, Maura; Page, Rich
Language: English
Published by Sybex, 2012
- Softcover
- Used
Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books
AbeBooks seller since May 22, 2017
Condition: Used - Good
£ 6.06
Quantity: 1 available
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Seller Inventory # 31UMYP005H8C_ns
- Title
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Author
- Ash, Tim; Ginty, Maura; Page, Rich
- Publisher
- Sybex
- Publication year
- 2012
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470610123
- ISBN 13
- 9780470610121
- Edition
- 2nd Edition
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
"Synopsis" may belong to another edition of this title.
About the Author
Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.
"About the title" may belong to another edition of this title.
Blue Vase Books
Interlochen, MI, U.S.A.
AbeBooks seller since May 22, 2017
Shipping rates within U.S.A.
| Item | 3 to 14 business days | 3 to 6 business days |
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