Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Ash, Tim
ISBN 10: 0470174625 ISBN 13: 9780470174623
Published by Wiley Publishing, 2008
Used
Paperback
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About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002926626
Synopsis:
How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision–making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
About the Author: Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state–of–the–art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim′s book site at LandingPageOptimizationBook.com
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Bibliographic Details
Title: Landing Page Optimization: The Definitive ...
Publisher: Wiley Publishing
Publication Date: 2008
Binding: Paperback
Condition: Very Good
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Landing Page Optimization : The Definitive Guide to Testing and Tuning for Conversions
Published by
Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470174625
ISBN 13: 9780470174623
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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