Labels of Distinction - Microbrewery Label Design

Drate, Spencer

ISBN 10: 0902604651 / ISBN 13: 9780902604650

Published by HarperCollins Design Internation, 1999

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Synopsis:

This fabulous book graphically maps the evolution of American and European microbrewery labels, logos, and pub signs concentrating on their home-grown style of self-promotion and artwork. It documents a rare occasion when traditional graphic design (as employed by the giant breweries) is challenged with such boldness it has no option but to succumb. Spencer Drate is a creative director and designer who has been honored with many awards. He was commissioned by to create the packaging for Sunset Red Ale and Blond Ale. Thomas Olejar studied brewing at UCLA and has created a beer information software application for training and promotional use.

Synopsis: The success of America''s microbreweries is reflected in their labels, which reflect the freedom felt by today''s graphic designers exploring the reaction to traditional corporate styles. This book collects together the best of these labels.'

Bibliographic Details

Title: Labels of Distinction - Microbrewery Label ...
Publisher: HarperCollins Design Internation
Publication Date: 1999
Binding: paperback
Condition: Very Good