Label Writing and Planning : A Guide to Good Customer Communication

Tony Holkham

ISBN 10: 075140361X / ISBN 13: 9780751403619

Published by Springer US, Springer New York, 1996

About this Item

Druck auf Anfrage Neuware - Printed after ordering - The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Seller Inventory # 9780751403619

Bibliographic Details

• Title: Label Writing and Planning : A Guide to Good Customer Communication
• Publisher: Springer US, Springer New York
• Publication Date: 1996
• Language: English
• ISBN 10: 075140361X
• ISBN 13: 9780751403619
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 18D millimeters 241 millimeters width by 160 millimeters height by 18 millimeters depth
• Weight: 524 grams

About this title

Synopsis

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.