L'Estensione del Marchio Valutando La Risposta Dei Consumatori (Paperback)
Language: Italian
Published by Edizioni Sapienza, 2026
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 51.56
Quantity: 1 available
Add to basketItem description from seller
Paperback. Nel mercato dinamico e ferocemente competitivo di oggi, le aziende cercano continuamente strategie innovative per catturare e mantenere l'attenzione dei consumatori. Un marchio potente e consolidato puo essere sfruttato come una risorsa preziosa in questa impresa. Una di queste strategie che le aziende utilizzano per massimizzare la portata e l'impatto del loro marchio e la brand extension. L'estensione del marchio si riferisce alla pratica di lanciare nuovi prodotti o di entrare in nuovi mercati con un marchio consolidato. Questa mossa strategica mira a capitalizzare la brand equity esistente e la fiducia dei consumatori associata al marchio originale. Tuttavia, il successo delle estensioni di marca varia a seconda del tipo di estensione: se si tratta di una "estensione di linea" o di una "estensione di categoria". "Le estensioni di linea si verificano quando un marchio introduce nuovi prodotti all'interno della sua linea di prodotti esistente. Questi nuovi prodotti hanno un forte legame con l'offerta principale del marchio e di solito si rivolgono alla stessa base di consumatori. Le estensioni di categoria, invece, comportano l'ingresso in categorie di prodotti o settori completamente nuovi, spesso lontani dall'offerta principale del marchio. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9786209845413
- Title
- L'Estensione del Marchio Valutando La Risposta Dei Consumatori (Paperback)
- Author
- Mohan Raj V.
- Publisher
- Edizioni Sapienza
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- Italian
- ISBN 10
- 620984541X
- ISBN 13
- 9786209845413
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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