Title: The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share
Publisher: McGraw-Hill
Publication Date: 1994
Language: English
ISBN 10: 0786303530
ISBN 13: 9780786303533
Binding: Hardcover
Condition: Good

About this title

Synopsis

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.

About the Author

James A. Alexander is president of Alexander Consulting.

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