Knife and Fork: Visual Identities for Restaurants, Food and Beverages [Hardcover] [Aug 15, 2014] Robert Klanten; Robert Klanten and Anna Sinofzik

ISBN 10: 389955535X / ISBN 13: 9783899555356

Published by Gestalten, 2014

Marks/scratches to cover & knocks/scuffs to edges. Light marks to pages otherwise content very good. Seller Inventory # 041037-LW08282024a

Synopsis:

The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Knife and Fork is a showcase of these unconventional visual identities and design concepts. As the featured coffee roasters, fusion food bistros, or chocolate manufacturers prove, the effectiveness of an integrated visual identity for this type of venture is more dependent on creative implementation than a big budget. The book presents labels on jam jars that are inspired by shop furnishings and company stationery designed to match its owners aprons. It includes menus that are written by hand on chalkboards and business cards in colors that are used to garnish the dishes served. All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and communicate them successfully across all channels. Whether their looks are minimalistic, nostalgic, or playful, all of the designs are characterized by the individual approach and initiative behind the various business concepts. Knife and Fork expands on our Introducing series that explores how small enterprises can create big design concepts. This book is an inspiration for anyone thinking about founding their own company and giving it an unforgettable look.

From the Back Cover: Original and unconventional visual identities from the world of eating, drinking, and hospitality.
Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts-despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book is an inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look.
Although based on very different ideas, the businesses presented in Knife and Fork are all defined by their originality and personal character, which are then reflected and communicated in a variety of eye-catching ways. From mobile espresso bars and chocolate manufacturers to cookery schools and bed and breakfasts, the distinctive approaches to branding start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Whether minimalistic, nostalgic, or playful, the selected visuals represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and successfully communicate them across all channels.

Bibliographic Details

Title: Knife and Fork: Visual Identities for ...
Publisher: Gestalten
Publication Date: 2014
Binding: Hardcover
Condition: Good