The Kitchen CEO : A Practical Guide to Getting Seen, Stocked, and Sold in Today's Food Retail Landscape
Language: English
Published by Savvy - Palatecom, 2026
Series: Book 2 of 3 - The Kitchen CEO
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 24.42
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention.…
Seller Inventory # 9798995110217
- Title
- The Kitchen CEO : A Practical Guide to Getting Seen, Stocked, and Sold in Today's Food Retail Landscape
- Author
- Crystal M Black-Davis
- Publisher
- Savvy - Palatecom
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798995110217
- Item weight
- 522 grams
- Dimensions
- 229x152x19 mm
- Series
- Book 2 of 3: The Kitchen CEO
The Kitchen CEO: Book Two takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.
Drawing from over 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, food industry executive and strategist Crystal Black-Davis breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.
Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 30.10 | £ 38.70 |
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represented by the managing director Christel Glass
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