The Kitchen CEO (Paperback)
Language: English
Published by Savvy - Palatecom, 2026
Series: Book 2 of 3 - The Kitchen CEO
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 16.28
Quantity: 1 available
Add to basketItem description from seller
Paperback. In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention. Food industry vet Crystal Black-Davis breaks down the hidden strategies behind retail success, helping founders understand how food brands capture attention, drive trial, build retailer confidence, and grow in the competitive grocery space. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9798995110217
- Title
- The Kitchen CEO (Paperback)
- Author
- Crystal M. Black-Davis
- Publisher
- Savvy - Palatecom
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798995110217
- Series
- Book 2 of 3: The Kitchen CEO
The Kitchen CEO: Book Two takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.
Drawing from over 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, food industry executive and strategist Crystal Black-Davis breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.
Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention.
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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