Kill Your Conversion Killers with The Dexter Method: A Pragmatic Approach to Conversion Optimization for E-Commerce
Bryon, Joris
ISBN 10: 9995712490 ISBN 13: 9789995712495
Published by Yorro Limited, 2018
Used
Soft cover
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Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Minimal signs of wear. Seller Inventory # 3IIT5G004MZI_ns
Synopsis:
Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.
After reading Kill Your Conversion Killers, you’ll be able to:
- Quickly prioritize tests by calculating potential revenue growth
- Leverage the psychological drivers that push prospects to buy
- Create and deploy friction-free design and UX
- Confidently run meaningful A/B tests
- Avoid dangerous “best practices” that can tank your revenue
- Spot potential conversion killers at a glance
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Kill Your Conversion Killers with The Dexter...
Publisher: Yorro Limited
Publication Date: 2018
Binding: Soft cover
Condition: VeryGood
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