A Kick-Ass Guide to Apparel ECommerce : How to Build a Solid Foundation for Your Online Store
Language: English
Published by Independently Published, 2018
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 8.61
Quantity: 1 available
Add to basketItem description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- A Kick-Ass Guide to Apparel ECommerce : How to Build a Solid Foundation for Your Online Store
- Author
- Camara, A. J., Camara, Moust
- Publisher
- Independently Published
- Publication year
- 2018
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1983093181
- ISBN 13
- 9781983093180
- Item weight
- 0.331 pounds
- Dimensions
- N/A
Whether you’re in the beginning phases of building your apparel empire or have been in business for years, the linchpin to your success is your ability to sell online.
In 2011, we published Launch a Kick-Ass T-Shirt Brand, a book covering the basics of developing the concept of your clothing brand, getting your products made and managing your business. We touched on the subject of setting up shop online, but spared some nitty gritty details.
A Kick-Ass Guide to Apparel eCommerce will quench your thirst for ecommerce specific advice by detailing best practices, offering anecdotal recommendations and providing data-backed tips. After reading this guide, you’ll part with a deeper understanding of how to build your brand and kick some ass online.
This book is for you if:
- You've developed an amazing clothing line but are not sure where to start when it comes to selling online
- Don’t know which online store solution is right for you
- Have no clue how to get your website designed
- Have done all the right things with your website, but it still doesn’t look and feel professional
- Have been getting visitors to your online shop, but still struggling to make sales
What's in the Book:
Getting started
- The common mistake that leads to customers questioning your legitimacy
- The ways to approach web hosting
How to choose an ecommerce platform
- How much to spend
- Factors to choosing a platform
- Our recommendations
Keys to an effective online shop
- How to make your site easy to navigate
- The importance of photography
- Why you need a clear call to action
- Why page speed is a crucial metric
Necessities for your online shop
- Why consistency is key
- What type of product photos to display
- The number 1 reason for high return rates
- The role of customer support pages
Designing your shop
- How to choose the right theme for your shop
- The difference between free and paid themes
Your first sale and beyond
- Steps to a pain-free product delivery process
- The mistake that leads to a 23% cart abandonment rate
- One minor (but really important) setting to double check before you launch
About the Authors
Through studying and blogging about the t-shirt culture and interviewing dozens of entrepreneurs via T-Shirt Magazine, building a streetwear brand from scratch via Cashletes, and developing ecommerce templates for clothing brands via Theme Fiend, AJ Camara and Moust Camara have gained a wealth of knowledge specifically pertaining to the fashion apparel business.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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55740 Currant Road
Mishawaka, IN U.S.A. 46545
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