Keeping Up the Kardashian Brand (Paperback)
Language: English
Published by Bloomsbury Publishing Plc, Lanham, MD, 2015
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 54.54
Quantity: 1 available
Add to basketItem description from seller
Paperback. The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits. The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the telev. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781498520614
- Title
- Keeping Up the Kardashian Brand (Paperback)
- Author
- Amanda Scheiner McClain
- Publisher
- Bloomsbury Publishing Plc, Lanham, MD
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1498520618
- ISBN 13
- 9781498520614
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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