Karl Gerstner: Designing Programmes
Published by Londra, Alec Tiranti Ltd.,, Londra, 1964
- Softcover
- Used

Seller: Studio Bibliografico Marini, ROMA, ItalyStudio Bibliografico Marini
AbeBooks seller since September 27, 1999
Condition: Used - Very good
£ 215.57
Quantity: 1 available
Add to basketItem description from seller
Programme as typeface - Programme as typography - Programme as picture - Programme as method. Introduzione di Paul Gredinger. Con disegni, progetti e fotografie in bianco e nero e alcune tavole a colori . Cm 25x18. pp. 96. . Molto buono (Very Good). Sovraccoperta con una grande mancanza nella parte posteriore (Dust jacket with a large tear at the back). Prima edizione (First Edition). . Karl Gerstner ha lavorato nel campo della grafica, della tipografia e della fotografia. Svolge il suo apprendistato come grafico per poi partecipare a corsi di fotografia alla Kunstgewerbeschule di Zurigo. Nel 1949 fonda il proprio studio di grafica e inizia a lavorare su commissione per Ciba-Geigy. Qui conosce Markus Kutter, con il quale nel 1959 fonda l'agenzia pubblicitaria Gerstner + Kutter che annoverava tra i propri clienti Citroën, Krupp, Holzäpfel KG, Schwitter AG e Bech Electronic Centre. Nel 1962 entra a farne parte anche Paul Gredinger. L'agenzia, nota con la sigla GGK (Gerstner, Gredinger, Kutter), diventa negli anni successivi una delle agenzie pubblicitarie di maggior successo in Svizzera, con filiali in Europa e negli Stati Uniti. Oltre alle numerose commissioni della GGK, Karl Gerstner progetta anche caratteri tipografici ed è attivo sulla scena artistica.Nel 2006 Karl Gerstner dona il proprio archivio al Gabinetto delle stampe della Biblioteca nazionale svizzera, dove da allora è depositato l'intero fondo archivistico sul suo lavoro come designer.Una raccolta di quattro pubblicazioni teoriche di Karl Gerstner. Raro volume sul lavoro di Gerstner.Dalla prefazione:"Progettare programmi - Una raccolta di quattro pubblicazioni teoriche di Karl Gerstner.Teoriche? Gerstner è un designer. In primo luogo come socio di un'agenzia pubblicitaria a Basilea. In secondo luogo come autore di immagini.Ma c'è un legame tra i due ruoli: invece di cercare soluzioni individuali ai problemi, lui progetta programmi per trovare soluzioni.Progettare programmi significa un metodo e un approccio. Esistono diverse soluzioni per ogni problema e una di esse è la migliore in determinate circostanze. In altre parole: progettare programmi significa di per sé un programma, radicato nella pratica piuttosto che in una filosofia di vita.Illustrare cosa ciò comporti esattamente nella pratica è il tema di questo libro. Quindi: si tratta di un'introduzione molto pratica per chiunque sia interessato ai problemi del design contemporaneo nel senso più ampio del termine.". …
Seller Inventory # bc_238851
Bibliographic details
- Title
- Karl Gerstner: Designing Programmes
- Author
- GERSTNER, Karl (Basilea, 1930 - Nuklearmedicin, Basilea, 2017)
- Publisher
- Londra, Alec Tiranti Ltd.,, Londra
- Publication year
- 1964
- Condition
- Very Good
- Book Type
- Book
- Binding
- paperback
- Edition
- Prima edizione (First Edition).
- Item weight
- 750 grams
- Seller catalogs
- architecture
Studio Bibliografico Marini
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Lo Studio Bibliografico Marini nasce nel 1993 in provincia di Bari. Si occupa principalmente di libri rari e fuori catalogo di letteratura italiana e straniera, arte contemporanea, libri d'artista, opere d'arte originali, grafica d'arte, volumi con incisioni originali, libri illustrati, fotolibri e fotografie originali, con un database di 40.000 titoli. Nel 2017 viene inaugurata una seconda sede a Roma, specializzata in arti visive, che annualmente propone esposizioni d'arte e presentazioni di libri. Sempre nello stesso anno lo Studio acquisisce l'archivio del fotografo napoletano Luciano D'Alessandro.…
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