Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
Language: English
Published by Clerisy Press, 2005
- Softcover
- Used
Seller: Used Book Company, Egg Harbor Township, NJ, U.S.A.Used Book Company
AbeBooks seller since October 9, 2024
Condition: Used - As new
£ 3.21
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Shows very minimal signs of wear and previous use. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material (toys, access code, dvds, etc).
Seller Inventory # 584ZSU000D45_ns
- Title
- Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
- Author
- Hall, Doug
- Publisher
- Clerisy Press
- Publication year
- 2005
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 157860205X
- ISBN 13
- 9781578602056
Starting right now, you can measurably improve your marketing results. The key is to replace gimmicks and misperceptions with proven strategies backed by hard data.
You’ll benefit from insight provided by over 106 scientific truths, creating 414 practical ideas that you could put in place today, plus original research and a statistical review of over 3,000 academic articles, from publications like the Journal of Marketing and the Journal of Product Innovation Management. No other book provides you with this type of hard data on consumer, industrial, and even business-to-business marketing situations.
“This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read.”
―Kip Knight, VP International, e-bay
“The fundamental premise shining through on every page of Marketing Brain is that if you want to create a great business, figure out how to add real value to people’s lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the true moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions.”
―Jon Butcher, CEO, The Precious Moments Companies
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Used Book Company
Egg Harbor Township, NJ, U.S.A.
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