Jump Point: How Network Culture is Revolutionizing Business
Language: English
Published by McGraw-Hill Education, 2008
- Hardcover
- New

Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
£ 57.69
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Seller Inventory # Q-007154562X
- Title
- Jump Point: How Network Culture is Revolutionizing Business
- Author
- Hayes, Tom
- Publisher
- McGraw-Hill Education
- Publication year
- 2008
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 007154562X
- ISBN 13
- 9780071545624
- Item weight
- 16 ounces
- Dimensions
- 5x0x9
Plug into the nonstop global economy of billion-selling products and trillion-dollar markets
The Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment.
Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines
- The implications of collaborative behavior on the global market
- The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites
- How to act on and react to real-time external events
- The pitfalls of “response latency,” and why too much information can kill a company
- How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics
Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.
"Synopsis" may belong to another edition of this title.
About the Author
Tom Hayes has been called a “tastemaker for the new net generation,” and a marketing maverick. A veteran of Silicon Valley, his career includes executive positions at HP, Applied Materials, AMD, and telecom software leader Enea. Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley. Fast Company magazine called him “a model citizen for the 21st Century” for his many efforts to promote good corporate citizenship among high tech companies. His blog, Tombomb.com, is a popular and often-quoted commentary on the world of Web 2.0 and beyond. Visit jumppointbook.com.
"About the title" may belong to another edition of this title.
BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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