Journalismus 2.0
Language: German
Published by Herbert Von Halem Verlag Dez 2010, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 26.20
Quantity: Over 20 available
Add to basketItem description from seller
Neuware - Das junge Publikum kehrt Zeitungen und Zeitschriften sowie der Konfektionsware in Radio und Fernsehen massenhaft den Rücken, um sich Webangeboten wie Twitter, myspace und Wikipedia zuzuwenden. Die bisher zur Passivität verurteilten Mediennutzer ergreifen die neuen Möglichkeiten, die Social Media ihnen bieten, um sich - an den Gatekeepern der klassischen Medien vorbei - interaktiv und multimedial in die öffentliche Kommunikation einzubringen. Werbung, Marketing und Öffentlichkeitsarbeit von Unternehmen, Vereinen, Verbänden, Parteien, Behörden und Kirchen tun dies gleichermaßen. Das Web 2.0 kostet die Medienunternehmen ihr Vermittlungsmonopol und führt zur größten Medienrevolution seit der Erfindung des Buchdrucks. Dies hat tiefgreifende Folgen für den professionellen Journalismus, der gezwungen ist, sich in den nächsten Jahren neu zu erfinden. Andererseits gibt das Social Web Medienunternehmen und Redakteuren neue Instrumente an die Hand, die ihnen helfen Ihre Produktivität, die Effizienz ihrer Arbeit und die Qualität ihrer Produkte zu steigern. Und sie verschafft ihnen Zugang zu einem überaus hohen Gut: der kollektiven Intelligenz ihrer Leser, Hörer und Zuschauer. Anton Simons beschreibt die Grundprinzipien dieser Medienrevolution und ihre Auswirkungen auf den Journalismus. Er stellt neue journalistische Formate, neue Organisationsformen und Instrumente der Redaktion 2.0 vor und zeigt, wie sich klassische Medienunternehmen für die Zukunft aufstellen können. …
Seller Inventory # 9783744501163
- Title
- Journalismus 2.0
- Author
- Anton Simons
- Publisher
- Herbert Von Halem Verlag Dez 2010
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3744501167
- ISBN 13
- 9783744501163
- Item weight
- 368 grams
- Dimensions
- 210x148x32 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.69 | £ 38.17 |
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
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