The Joint Press Conference: The History, Impact, and Prospects of American Presidential Debates (Contributions to the Study of Mass Media and Communications)
Language: English
Published by Praeger, 1991
- Hardcover
- Used
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- Title
- The Joint Press Conference: The History, Impact, and Prospects of American Presidential Debates (Contributions to the Study of Mass Media and Communications)
- Author
- Lanoue, David, Schrott, Peter
- Publisher
- Praeger
- Publication year
- 1991
- Condition
- Like New
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0313272484
- ISBN 13
- 9780313272486
Following the introduction, Chapter 2 presents an analytical and critical history of the presidential debates since 1960 and focuses on the conventional wisdom on these debates. An area largely ignored by students of debating, the content of presidential debates, is examined in Chapter 3 which also presents a brief history of the use and evolution of content analysis in the study of political communication. Chapter 4 organizes and integrates the post-1960 findings of social scientists emphasizing the importance of reinforcement as an electorally significant phenomenon. Chapter 5 presents a model of debate effects that takes into consideration the direct and indirect paths between debate watching and attitude change and indicates that early reports of the electoral triviality of debates were premature. The groundbreaking reinterpretations contained in this first comprehensive analysis of the issue of debate effects will be required reading for students and scholars of mass media and communications, public opinion, and journalism.
"Synopsis" may belong to another edition of this title.
About the Author
PETER R. SCHROTT is Assistant Professor at the University of Mannheim, Germany. Specializing in political communication, methodology, and electoral behavior, Dr. Schrott has also authored articles in Public Opinion Quarterly, Political Psychology, and Political Behavior.
"About the title" may belong to another edition of this title.
Mispah books
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AbeBooks seller since April 15, 2021
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