Join Forces: Co-creating brand value with consumers : Introducing the Co-creation Approach to Brand Management

Mads Ulrik Greenfort

ISBN 10: 3844327282 ISBN 13: 9783844327281
Published by LAP LAMBERT Academic Publishing, 2011
Language: English
Condition: New Soft cover

Sold by AHA-BUCH GmbH, Einbeck, Germany

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New - Soft cover

Condition: New

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