Jobs to Be Done : A Roadmap for Customer-Centered Innovation
Wattman, Jessica, Farber, David, Wunker, Stephen
Language: English
Published by AMACOM, 2016
- Hardcover
- Used
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- Title
- Jobs to Be Done : A Roadmap for Customer-Centered Innovation
- Author
- Wattman, Jessica, Farber, David, Wunker, Stephen
- Publisher
- AMACOM
- Publication year
- 2016
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814438032
- ISBN 13
- 9780814438039
- Item weight
- 1.003 pounds
- Dimensions
- N/A
In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?
Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.
This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons.
Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.
In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to:
- Gather valuable customer insights
- Turn those insights into new product ideas
- Test and iterate until you find original profitable solutions
- And much more!
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.
"Synopsis" may belong to another edition of this title.
About the Author
JESSICA WATTMAN is the consultancy's Director of Social Innovation, and DAVID FARBER is a Manager at the Boston-based firm.
DAVID FARBER is a Manager at the Boston-based firm.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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