The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach

430 ratings by Goodreads

Language: English

Published by Rosenfeld Media, 2020

1933820683 / 9781933820682

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Seller Inventory # CIN1933820683VG

Title
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Author
Jim Kalbach
Publisher
Rosenfeld Media
Publication year
2020
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1933820683
ISBN 13
9781933820682

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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