The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Language: English
Published by Two Waves Books, 2020
- Softcover
- Used
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.Austin Goodwill 1101
AbeBooks seller since May 21, 2021
Condition: Used - Good
£ 2.96
Quantity: 1 available
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Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.
Seller Inventory # CTXV.1933820683.G
- Title
- The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
- Author
- Kalbach, Jim
- Publisher
- Two Waves Books
- Publication year
- 2020
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1933820683
- ISBN 13
- 9781933820682
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
"Synopsis" may belong to another edition of this title.
About the Author
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
"About the title" may belong to another edition of this title.
Austin Goodwill 1101
Austin, TX, U.S.A.
AbeBooks seller since May 21, 2021
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Goodwill Industries Of Central Texas
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(512) 681-3343
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