Jimmy Buffett Brand Genius: HOW JIMMY BUFFETT BUILT A GLOBAL BRAND BY INSPIRING OTHERS
Language: English
Published by Alciati, LLC, 2026
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 51.87
Quantity: 2 available
Add to basketItem description from seller
420 pages. 6.24x1.18x9.24 inches. In Stock.
Seller Inventory # x-1968668225
- Title
- Jimmy Buffett Brand Genius: HOW JIMMY BUFFETT BUILT A GLOBAL BRAND BY INSPIRING OTHERS
- Author
- Landes, Scott (Author)
- Publisher
- Alciati, LLC
- Publication year
- 2026
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1968668225
- ISBN 13
- 9781968668228
- Item weight
- 0.73 kilograms
How did a laid-back singer with a guitar turn a song into one of the most powerful lifestyle brands in the world?
For decades, Jimmy Buffett gave millions of fans more than music, books, and plays. He gave them permission to slow down, laugh louder, have a positive outlook on life & people, and to chase their own adventures. What began as songs about boats, beaches, and cheeseburgers became something far bigger, a community, a lifestyle, a new genre of music, and a state of mind.
In Jimmy Buffett: Brand Genius, Scott Landes reveals the heart and strategy behind one of the most successful authentic brands in modern history. Buffett did it without letting it become a job or losing the smile and twinkle in his eyes that made people fall in love with his music and lifestyle.
Through case studies, business analysis, and vivid storytelling, this book reveals how Buffett transformed his lifestyle into an empire without losing authenticity:
- Turned storytelling into scalable brand power, before storytelling was the rage
- Created a fiercely loyal community of fans and customers
- Created a flywheel of music, media, merchandise, and hospitality
- Proved authenticity outlasts trends
For fans, it’s a deeper look at the magic behind the Margaritaville brand.
For entrepreneurs and marketers, it’s a blueprint for building a brand that lasts
What looks effortless was anything but accidental.
"Synopsis" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
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| First item | £ 12.50 | £ 25.00 |
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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