Jan Tschichold and the New Typography: Graphic Design Between the World Wars
Language: English
Published by Yale University Press, 2019
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
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Add to basketItem description from seller
An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold?s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902?1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold?s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included ?The Ring,? a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.Published in association with the Bard Graduate CenterExhibition Schedule:Bard Graduate Center, New York (02/15/19?07/07/19).…
Seller Inventory # 00110400818
- Title
- Jan Tschichold and the New Typography: Graphic Design Between the World Wars
- Author
- Paul Stirton
- Publisher
- Yale University Press
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0300243952
- ISBN 13
- 9780300243956
Richly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.
This handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.
Published in association with the Bard Graduate Center
Exhibition Schedule:
Bard Graduate Center, New York
(02/15/19–07/07/19)
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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