Jamming: The Art and Discipline of Business Creativity
Language: English
Published by HarperCollins Business, 1996
- Softcover
- Used
Condition: Used - Fine
Current price: £ 4.22
Quantity: 1 available
Add to basketItem description from seller
Ancien livre de bibliothèque. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # F-299-885
- Title
- Jamming: The Art and Discipline of Business Creativity
- Author
- John J. Kao
- Publisher
- HarperCollins Business
- Publication year
- 1996
- Condition
- Très bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0006386822
- ISBN 13
- 9780006386827
A brilliantly creative and practical book about the management of creativity.
No corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company’s people. In today’s competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement new ideas will triumph.
John Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to business people everywhere. Jamming reveals how managers can stimulate creativity in their employees, free them of constraints and preconceptions, and guide them instead towards a chosen goal.
Using specific examples from a range of companies – including Coca-Cola, American Express and Sony – Kao demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit. Jamming is a fascinating study of the shape and relevance of this most valued commodity in the workplace of the future.
"Synopsis" may belong to another edition of this title.
About the Author
John Kao is Professor of Creativity and Entrepreneurship at the Harvard Business School. He is the author of Managing Creativity and The Entrepreneur. Kao was trained in both psychiatry and business. He founded several companies in biotechnology, feature films and interactive media. He has also advised numerous companies worldwide. He was involved in the production of two feature filmms, sex, lies and videotape and Mr. Baseball. In his spare time he plays jazz piano and lives in Massachusetts.
"About the title" may belong to another edition of this title.
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| Item | 5 to 18 business days | 5 to 7 business days |
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Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.
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