Iterate: Ten Lessons in Design and Failure
Language: English
Published by MIT Press Ltd, 2019
- Hardcover
- Used

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Add to basketItem description from seller
How to confront, embrace, and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation.Failure is an inevitable part of any creative practice. As game designers, John Sharp and Colleen Macklin have grappled with crises of creativity, false starts, and bad outcomes. Their tool for coping with the many varieties of failure: iteration, the cyclical process of conceptualizing, prototyping, testing, and evaluating. Sharp and Macklin have found that failure--often hidden, covered up, a source of embarrassment--is the secret ingredient of iterative creative process. In Iterate, they explain how to fail better.After laying out the four components of creative practice--intention, outcome, process, and evaluation--Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Br dka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design (let's add propellers ). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate, Sharp and Macklin offer useful lessons for anyone interested in the creative process.Case StudiesAllison Tauziet, winemakerMatthew Maloney, animatorJad Abumrad and Robert Krulwich, Radiolab cohostsWylie Dufresne, chefNathalie Pozzi, architect, and Eric Zimmerman, game designerAndy Milne, jazz musicianAmelia Br dka, skateboarderBaratunde Thurston, comedianCas Holman, toy designerMiranda July, writer and filmmaker.…
Seller Inventory # CIN026203963XVG
- Title
- Iterate: Ten Lessons in Design and Failure
- Author
- John Sharp
- Publisher
- MIT Press Ltd
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 026203963X
- ISBN 13
- 9780262039635
- Illustrator
- Davis, Steven; Chen, Yu Jen
How to confront, embrace, and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation.
Failure is an inevitable part of any creative practice. As game designers, John Sharp and Colleen Macklin have grappled with crises of creativity, false starts, and bad outcomes. Their tool for coping with the many varieties of failure: iteration, the cyclical process of conceptualizing, prototyping, testing, and evaluating. Sharp and Macklin have found that failure―often hidden, covered up, a source of embarrassment―is the secret ingredient of iterative creative process. In Iterate, they explain how to fail better.
After laying out the four components of creative practice―intention, outcome, process, and evaluation―Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Bródka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design (“let's add propellers!”). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate, Sharp and Macklin offer useful lessons for anyone interested in the creative process.
Case Studies:
Allison Tauziet, winemaker; Matthew Maloney, animator; Jad Abumrad and Robert Krulwich, Radiolab cohosts; Wylie Dufresne, chef; Nathalie Pozzi, architect, and Eric Zimmerman, game designer; Andy Milne, jazz musician; Amelia Bródka, skateboarder; Baratunde Thurston, comedian; Cas Holman, toy designer; Miranda July, writer and filmmaker
"Synopsis" may belong to another edition of this title.
About the Author
Colleen Macklin is Associate Professor in the School of Art, Media, and Technology at Parsons School of Design at the New School and coauthor (with John Sharp) of Games, Design, and Play: A Detailed Approach to Iterative Game Design. Sharp and Macklin are Codirectors of the PETLab (Prototyping Education and Technology Lab) at Parsons.
"About the title" may belong to another edition of this title.
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