The Invisible Touch: The Four Keys to Modern Marketing. This item is unavailable.
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Language: English
Published by Warner Books, 2000
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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- Title
- The Invisible Touch: The Four Keys to Modern Marketing
- Author
- Beckwith, Harry
- Publisher
- Warner Books
- Publication year
- 2000
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0446524174
- ISBN 13
- 9780446524179
This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.
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About the Author
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm.
"About the title" may belong to another edition of this title.
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