The Invisible Touch: The Four Keys to Modern Marketing. This item is unavailable.
184 ratings by Goodreads
Language: English
Published by Warner Books, 2000
- Hardcover
- Used
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Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
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Unavailable
Hardcover
Condition: Used - Good
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This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Seller Inventory # mon0000869390
- Title
- The Invisible Touch: The Four Keys to Modern Marketing
- Author
- Beckwith, Harry
- Publisher
- Warner Books
- Publication year
- 2000
- Condition
- Good
- Dust jacket
- Includes dust jacket.
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0446524174
- ISBN 13
- 9780446524179
This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.
"Synopsis" may belong to another edition of this title.
About the Author
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm.
"About the title" may belong to another edition of this title.
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