DAT, the silent force that defines our time. While we talk about technology, artificial intelligence, or digital transformation, the truth is that behind it all there is one element orchestrating the rhythm of the world: data. This is not just information flowing through networks; it is the nervous system of a new civilization.

Every click, every search, every GPS signal, every streamed song is a heartbeat in this vast system. Invisible yet omnipresent, data drives decisions in boardrooms, reshapes industries, and even influences personal relationships. What used to be considered a by-product of human activity has become the most coveted resource of the twenty-first century. If oil fueled the last industrial revolution, data is the pulse of the current one—and it reaches into every corner of daily life.

In this book, Andres Vrant explores the cultural, economic, and human implications of big data with rigor and narrative flair. Drawing from global cases—from Netflix deciding what the world watches, to Tesla turning cars into rolling computers, to governments like Estonia reimagining public services—he shows how data is not just a technical tool but a transformative energy. Each chapter reveals a different facet: how algorithms predict what we will buy, how Spotify and Coca-Cola design experiences with precision, how Unilever redefines marketing, or how Siemens creates predictive futures through digital twins.

But this is not a book about companies alone. It is also about people. It questions what freedom means when algorithms anticipate our choices, how identity is reshaped by digital footprints, and what creativity looks like when machines can simulate human intuition. It delves into ethics, privacy, and surveillance, exposing the tension between innovation and control. And it ends with a reflection on humanity itself: what does it mean to be free, to create, to trust, in a world where our invisible heartbeats are constantly being measured, analyzed, and monetized?

Written in a provocative yet accessible style, The Invisible Heartbeat of Big Data is both critical and inspiring. It is not an alarmist warning, nor a blind celebration of technology. Instead, it is an invitation to understand the profound cultural shift that data represents—and to ask what kind of digital civilization we want to build.

For readers interested in artificial intelligence, digital transformation, marketing, sociology, politics, or simply in making sense of the age we live in, this book offers a compass. It combines storytelling with analysis, bringing together history, philosophy, and case studies to explain why data is no longer invisible, and why its heartbeat will continue to define the future.

The perspective is clear: data is not just about machines, it is about humanity.

This is a mirror held up to society, reflecting both the power and the vulnerability of living in the algorithmic age. It challenges the reader to think critically, but also to imagine creatively. Because in the end, while everything seems reduced to numbers, what is truly at stake is profoundly human—trust, freedom, and the pulse of life itself.

"Synopsis" may belong to another edition of this title.

PBShop.store US

Wood Dale, IL, U.S.A.

5-star seller

AbeBooks seller since April 7, 2005

Shipping rates within U.S.A.

Item	7 to 14 business days	7 to 14 business days
First item	£ 0.00	£ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

Store description

We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…

Specialty

Hardbacks, Paperbacks

Seller's business information

Pbshop.co.uk Ltd

Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX

Contact sellerView this seller's itemsView seller's storefront

Terms of sale

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.

Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.

Our Customer Care Team can be contacted via emailing paperback-us@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT weekdays and 9:00am till 1:00pm GMT on Saturdays.

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to PBShop.store US, Springfield Gardens, New York, U.S.A., +44 1285 712917, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping terms

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

The Invisible Heartbeat of BIGDATA

Item description from seller

Bibliographic details

Synopsis