Invisibility by Design (Paperback)

Gabriella Lukacs

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Language: English

Published by Duke University Press, North Carolina, 2020

147800648X / 9781478006480

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Paperback. In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukacs traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukacs shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukacs underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production. Gabriella Lukacs traces how young Japanese women's unpaid labor as bloggers, net idols, "girly" photographers, online traders, and cell phone novelists was central to the development of Japan's digital economy in the 1990s and 2000s. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Seller Inventory # 9781478006480

Title
Invisibility by Design (Paperback)
Author
Gabriella Lukacs
Publisher
Duke University Press, North Carolina
Publication year
2020
Condition
new
Binding
Paperback
Language
English
ISBN 10
147800648X
ISBN 13
9781478006480

AussieBookSeller

Truganina, VIC, Australia

5-star seller

AbeBooks seller since June 22, 2007

Shipping rates from Australia to U.S.A.

Item25 to 45 business days8 to 14 business days
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