Investigating Communication: An Introduction to Research Methods

Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.

ISBN 10: 0205198260 / ISBN 13: 9780205198269

Published by Pearson, 1999

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205198260I3N00

Synopsis:

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

From the Author: New edition in press
The second edition is in press and will be available for ordering in the fall. We aplogize for our slowness and hope current adopters will like this greatly expanded edition. Among other things, there is an additional statistics chapter and an additional qualitative methods chapter.

Bibliographic Details

Title: Investigating Communication: An Introduction...
Publisher: Pearson
Publication Date: 1999
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition