Introduction to mass communications

Agee, Warren K.

ISBN 10: 0060401753 / ISBN 13: 9780060401757

Published by Joanna Cotler Books, 1982

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00038006383

Synopsis:

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.

Bibliographic Details

Title: Introduction to mass communications
Publisher: Joanna Cotler Books
Publication Date: 1982
Binding: Soft cover
Condition: Acceptable