As we get immersed into the constantly evolving digital realms characteristic of the fourth industrial revolution (4IR), researchers are deluged by the unprecedented volumes of big social data that are constantly generated. To help sift through this wave of raw data, Introduction to Social Media Research: Theory and Application is an excellent guide that maps the social media research journey. Written by an experienced local and international multidisciplinary team, the 11 chapters include in-depth, easy to understand explanations of the many complexities of social media research. The text guides the reader through the theoretical, paradigmatic, and practical aspects of the social media research process and cover qualitative, quantitative and mixed-methods research designs. The editors and authors have extensive experience in research methodology and communication research and a vested interest in how technologies affect knowledge acquisition. The various case studies and best practice examples that complement the chapters will equip the user to conduct social media research in a scientific and systematic manner. Introduction to Social Media Research: Theory and Application is a comprehensive text focusing on all aspects of the social media research process for academics, students (undergraduate or postgraduate) and practitioners conducting social media research.

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Mrs Ashiya Abdool Satar is an academic in the Department of Communication Science at the University of South Africa (UNISA). She has diverse research interests that mirror her educational pursuits in the areas of organizational communication, media studies, inclusive education, and Open Distance and e-Learning (ODeL) in the Higher Education sector. Ashiya is currently involved in projects focusing on active youth citizenship, social justice, media identity and representation, public sector communication, and inclusive education, with a particular focus on the universal design for learning (UDL) approach. Prof Charmaine du Plessis is a Full Professor in the Department of Communication Science at Unisa and an NRF rated researcher. Apart from a PhD in Communication (UNISA), she also holds a Postgraduate Diploma in Marketing Management (UNISA) and a certificate in Brand Management (University of Cape Town). She has published and presented widely both locally and internationally. Some publications include papers in accredited journals and conference proceedings while she also contributed chapters to several books. She also supervises numerous Masters and Doctoral students. Prof du Plessis specialises in brand communication with a focus on content marketing on social media. She was a communication practitioner at the Department of Trade and Industry and a marketing and public relations practitioner at Unisa’s College of Human Sciences respectively before becoming an academic.

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