An Introduction to Revenue Management for the Hospitality Industry : Pearson New International Edition : Principles and Practices for the Real World
Language: English
Published by Pearson Education, 2013
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
£ 111.01
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pp. 288.
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- Title
- An Introduction to Revenue Management for the Hospitality Industry : Pearson New International Edition : Principles and Practices for the Real World
- Author
- Parker Juston Stuart-Hill Trevor Tranter Kimberly A.
- Publisher
- Pearson Education
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1292027150
- ISBN 13
- 9781292027159
For courses in Introduction to Revenue Management.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
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Biblios
frankfurt am main, hessen, Germany
AbeBooks seller since September 10, 2024
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