An Introduction to Political Communication

McNair, Brian

ISBN 10: 041541069X / ISBN 13: 9780415410694

Published by Taylor & Francis Group, 2007

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # 15977085-20

Bibliographic Details

• Title: An Introduction to Political Communication
• Publisher: Taylor & Francis Group
• Publication Date: 2007
• Language: English
• ISBN 10: 041541069X
• ISBN 13: 9780415410694
• Binding: Soft cover
• Edition: 4 Edition.
• Condition: Good
• Weight: 0.851 pounds

About this title

Synopsis

In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.

This fourth edition is revised and updated to include:

• the re-election of George W. Bush in 2004
• developments in the war on terror since 2003, including the invasion of Iraq
• the re-election of New Labour in 2005
• the Gilligan affair, and changes in UK government communication since the Hutton report
• the growing role of the internet in political communication.

An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate.

About the Author

Brian McNair is Professor of Journalism & Communication at the university of Strathclyde. He is the author of many books and articles on political media, including The Sociology of Journalism (1998), Journalism & Democracy (2000), Mediated Access (2003), Cultural Chaos (2006) and News & Journalism In the UK (Fourth Edition, 2003).