NOTE: MyOMLab does not come packaged with this content. If you would like to purchase both the physical text andM yOMLab search for ISBN-10: 0134111079/ISBN-13:9780134111070. That package includes ISBN-10: 0133871770 /ISBN-13: 9780133871777 and ISBN-10: 0133885569/ISBN-13:9780133885569.
For courses in Operations and Supply Chain Management.
An Integrated Approach to Operations and Supply Chain Management
Introduction to Operations and Supply Chain Managementis an integrated, comprehensive introduction to both Operations and Supply chain management topics. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.
The Fourth Edition contains updated chapter content and thorough coverage of analytical tools and techniques that apply to Operations and Supply Chain Management.Introduction to Operations and Supply Chain Management explores two essential, introductory business subjects in an interesting and relatable manner by providing students with real world examples and easy-to-understand material.
Essentials of Marketing is the quintessential guide to current marketing thinking. The core concepts of marketing are imaginatively conveyed and reinforced with topical vignettes and cases. An essential read for all marketing students.
Noel Dennis, Senior Lecturer in Marketing, Teesside Business School, University of Teesside
The second edition of Essentials of Marketing is clearly written, with lots of appropriate examples and illustrations, so the reader can see how the key marketing principles are applied in real life.
Marianne Hough, Westminster Business School, University of Westminster
By stripping back the subject to its building blocks, Brassington and Pettitt uncover the DNA of marketing.
Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester marketing module – whatever their background.
The second edition retains the lively writing style and authority of the authors’ Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing.
Essentials of Marketing also boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top marketing managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online glossary explaining the key terms of the subject, and weblinks for every chapter that help your ideas evolve!
Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.
Dr Stephen Pettitt is Deputy Vice-Chancellor of the University of Bedfordshire.
