Introduction to Mathematical Models in Market and Opinion Research
Language: English
Published by Springer, Springer Okt 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 46.75
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 208 pp. Englisch.…
Seller Inventory # 9789401033985
- Title
- Introduction to Mathematical Models in Market and Opinion Research
- Author
- T. Harder
- Publisher
- Springer, Springer Okt 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 9401033986
- ISBN 13
- 9789401033985
- Item weight
- 301 grams
- Dimensions
- 223x152x12 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 50.92 | £ 63.64 |
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
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